I was very naive attending IMATS. I researched as much as I could to prepare myself. I heard it was going to be busy. But my goodness!! No research could have readied me for that! I got to the Metro Toronto Convention Centre early, but not early enough! The line to get into the building was down the road and around the corner. They brought us into the building and we lined up alllllll the way down the hall.
Eventually we got into IMATS! Yikes! That was even worse, there were line-ups everywhere! Morphe was lined up at least 2 or 3 times around the booth! I waited in line for NYX only to end up waiting in an even longer line to pay!
After visiting a few booths, I realized there was no end to the constant lines for the time being. I did remember that I heard if you come back later in the afternoon it dies down a little. So I told my boyfriend it was time to grab some lunch. (I would like to thank him yet again for letting me drag him around all day!)
Lunch time was AWESOME! If you ever near one, stop in and get a bite to eat and The Works! Best lunch ever! I went to the location at the corner of Wellington St East and Church Street in Toronto. They were so kind and courteous!
Our second round at IMATS was a little easier on my nerves, I was able to walk around a little more freely, I was a little bummed because Morphe was still crazy busy (I get too stressed if I’m being crowded and shoved). But I was able to head down to Mac and they were REALLY nice, and I was able to head to a few more booths and look in peace. My favourite booth was The Makeup Eraser booth. I went there with full intention to buy, they were sooo nice, even spent the time to show me a demo, while people were lining up behind me. They wanted me to make sure I wanted their product.
If you are planning on heading down to IMATS next year, or at another location, make sure you research the area and know where you want to go for lunch. Also wear comfortable shoes! There were girls walking around in heels and I was so grateful for my Nike’s that day! Lastly, if you are like me and don’t handle crowds well make sure you go in the afternoon (1 pm or later) you may risk an item being sold out already but I would rather pay full price than experience that craziness again!
Have you ever been to IMATS? If so leave a comment below with your experience and tips. I would love to hear how you guys stay stress free at IMATS!
Also stay tuned for my haul and first impressions from my IMATS weekend! Thank you!
For a list of exhibitors at IMATS 2015 check out this page here
If you would like to learn more about what IMATS is check out their about page here